ISIS keyboard terrorists have been issued a strategy document and ordered to boost their efforts to post violent propaganda across social media channels, 9News reported on Tuesday.
The five-page "media jihad" paper, recently released though an ISIS-linked media channel, details how the extremists view the West's attempts to win the propaganda war.
Thirteen questionable strategies supposedly employed by Western media to counter ISIS narrative are dissected in the report.
ISIS warns its digital army supporters how the West will make "use of satanic tricks to dazzle people" and "distort reality".
The "media war" should be considered no less an important fight than actual battlefield combat in Syria and Iraq, according to the document.
In the face of Silicon Valley's attempts to better tackle and shut down extremist accounts, pro-ISIS supporters are urged to be more active on Twitter, Facebook and encrypted app Telegram.
Reading the document, it is clear that ISIS greatly dislikes the Western media's long-favored use of the prefix "so-called" to describe ISIS fighters or the self-styled caliphate.
"They always give the impression that there is doubt or ignorance about al-Mujahideen," the report states.
"They will say the 'so-called fighters' or 'so-called leader al-Adnani' … as if to give the impression that they do not exist or that they are insignificant."
The dissemination of online ISIS propaganda is crucial to rallying people and potential recruits to ISIS cause, Raphael Gluck, a counter-terror analyst said.
Gluck said the "media jihad" paper was an archive document which had been re-published by ISIS’ self-styled province in the Euphrates.
Attempting to explain why the document had now been re-issued, Gluck said it could indicate an impact of social media companies tightening their grip on extremist accounts.
As the so-called caliphate has suffered critical defeats in Iraq and Syria, the virtual front has taken on vital significance, Gluck wrote in a recent report investigating ISIS online strategy.